What’s Proper Got To Do With It?

It would be so easy for my little blogpost boat to sink in the murky waters of semantics, and without getting too punctured by the range of philosophical angles that one could discuss, i really just want to vent my (ever present) irritation at the language used by the advertising industry; in this case ‘The Weetabix Company’.

In my usual post dinner position at the end of the sofa, I was half watching an action thriller (questionable use of the word ‘thriller’), crocheting a monkey’s arm and sipping a small decaf coffee. The ads came on and I half listened to the voiceover on an advert for Weetabix. Not just ANY old Weetabix though… a NEW and exciting product marketed as ‘Breakfast On The Go’.

Okay so they’ve cashed in on the whole blended drinks craze that seems to have swept over the ever increasing ‘clean – eating- Ella- loving – nutri – bullet – blending’ demographic in our nation. Not a problem. People are busy, time is unfair in the mornings and breakfast on the go is, at least, still breaking a fast.

My problem began when the advert reached its finale and the slightly Cockney, ‘bit of a lad that everyone loves’ male voice declared, “New Weetabix High Protein On the Go…”

and…. wait for it…

“A PROPER BREAKFAST…

BOTTLED”

I know it sounds like I’m splitting sematic hairs here, but honestly, SERIOUSLY, it’s a kind of oxymoronic advertising disaster…

I don’t really want to get into a long debate around the definition of ‘a proper breakfast’ but surely, SURELY if it IS a proper breakfast, it wouldn’t be on a BOTTLE! Not unless it’s for a baby…

An audience of non-eating-disordered folk will probably just shrug at this notion and possibly view it as a somewhat petty quibble, but for someone whose world has been hijacked by a vicious food related illness this kind of bizarre advertising can be a powerful (and potentially dangerous) way of reshaping and redefining what is ‘proper’ and ‘normal’. Although I’m not confident in defining ‘a proper breakfast’, I sure as hell know what is NOT. And a bottle of Weetabix doesn’t cut it.

Rant over.

Apologies to all who remain unconvinced and to The Weetabix Company who, no doubt, worked very hard at perfecting their script. Next time though, try marketing it as baby food.

It would be so easy for my little blogpost boat to sink in the murky waters of semantics, and without getting too punctured by the range of philosophical angles that one could discuss, i really just want to vent my (ever present) irritation at the language used by the advertising industry; in this case ‘The Weetabix Company’.

 

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Z is for…

20160502_172133Zentangle.

This is NOT to be confused with the countless array of ‘adult’ colouring books that the magazine shelves of every supermarket have been flooded with. The ‘Mindful Market’ is booming and throughout this great nation, homes and offices (and, yes! Even restaurants!) are equipped with colouring pencils and pages of intricate, monochromatic, woodlands; underwater worlds with paisley patterned fish and mysterious mandalas. I’m not saying that this “in the moment” stuff doesn’t have therapeutic value… On the contrary, I think it’s an invaluable tool for relaxation and improved mental health… What I will say, is that I’m really, REALLY over the colouring thing! (I know… I’m sort of getting close to ranting now… )  But whilst we’re on the topic… those red signs, bearing a crown and the words “Keep Calm and Colour In”… Please ‘mindful market’! Give us a break!

Zentangle feels different. I like to be the one doing the designing… and it really does focus my mind on something other than the madness. (The word Zen puts me off and I normally refer to this sort of creative activity as ‘tangling’. I make cards and gift tags, incorporating words and pieces of map).

If you’ve never had a go, I really recommend just doing a Google search. It’s ever so slightly  addictive and it really does give you a complete break from the world around you, as well as the stuff within.

20160503_161834

Sanity over the demands on my time!

 

 

 

M is for…

…Mentoring.A2Z-BADGE-2016

It’s what I’m good at, and you honestly won’t hear me use that phrase very often.

As the official leader of The Society of Burnt Out Teachers, I nowadays realise that although my passion for teaching English and English Literature will never waver, the transference of my enthusiasm doesn’t have to be within a classroom. No. In some ways, it’s easier to deliver it within a mentoring relationship. Because, as most good teachers will agree, at a certain age, its RELATIONSHIP which is the single most important factor in the delivery of successful teaching.

Mentoring allows a relationship to flourish (hopefully) and then, once established, it’s an open landscape on which, as a trusted mentor, you can help to build whatever scene and whichever structure, will most benefit and satisfy the mentee.

I’ve mentored a lot of your people, before and during my teaching career. Nothing sparks me like being able to nurture an ambition in someone. I love to help breathe hope into other people’s hearts. Nothing gives me a renewed sense of purpose like showing someone else their purpose.

Anybody else get this?

This Short Life

wpid-imag1676_1.jpgA poet like Dickinson has the enviable ability to load a verse with meaning so deep and so heavy you wonder how such simple words can bear the weight.. Her gatherings of commonplace words so often made to shine by their careful ordering, carry a grief so weighty you wonder the words don’t crumble beneath the despair.

This simple little verse almost sags in the middle with the enormity of her existential reflection!

I wanted to put it out there because I think it’s something that every one of needs to have asked and explored. Not in a naval gazing way, more in a back-of-the-mind type of way.

Because I think it’s sometimes good to widen my frame of reference. To briefly place my life on the time / space continuum. It’s sometimes good to feel humbled by the stars. To put my pain and suffering in the context of world history.

And sometimes, it’s good to rethink the areas of my life I can control; and the areas that I can’t. Personally I find it useful to remember that life is short, and wanting control over something doesn’t grant me the right to it. More than that, I know that there are things WITHIN my power, that I need to take control of, rather than deny or disown.

THAT is the hard thing. That’s where Dickinson’s innocent thought is a smack in the face!